About founder
The story of Jewell Reef began many years ago when a young dreamer presented her parents with a hand-drawn clothing collection inspired by the movie "101 Dalmatians." The collection was a huge success and was sold out in seconds.
Over time, the passion for fashion and creativity never waned and eventually the strong dream of launching my own jewelry brand became a reality. It was my first tryout as designer and entrepreneur, a time of trial and error, searching personal brand line, exploring various jewelry techniques and materials and experiencing moments of initial recognition.
Jewelry has always been an important part of my personal style since I believe that just like small sweet moments make an ordinary day bright and memorable, the right jewelry can make the simplest look attractive and make you feel special.
In 2022, my family and I moved to Finland, marking a new chapter in the brand's history. All the accumulated experience, new vision and emotions were transferred into the creation of a new jewelry brand.
"During challenging times, you always want to fill your life with beautiful little things and feel the holiday-like atmosphere as soon as possible."
About brand
The recent years touched everyone, and I was keen on recreating my own haven of stability, harmony, and beauty in a new place. The name 'Jewell Reef' came spontaneously, but it reflected the idea perfectly. During challenging times, you always want to fill your life with beautiful little things and feel the holiday-like atmosphere as soon as possible.
While costume jewelry is usually reserved for special occasions, why not make every day special?
Jewell Reef is a brand dedicated for women who love life and want to create a celebration for themselves. For us, jewelry is treasure for pleasure - a daily ritual, an expression of love and care for ourselves, and a reminder that jewelry, much like celebrations, doesn’t require an occasion.
"For us, jewelry is treasure for pleasure - a daily ritual, an expression of love and care for ourselves, and a reminder that jewelry, much like celebrations, doesn’t require an occasion."
Our mission is to inspire women to live their best life and enjoy every day of it.
"Our collection is based on timeless must-haves, while bolder and brighter jewelry is released in seasonal limited edition collections."
About product
Jewell Reef is not confined to a strictly defined style; in our work, we aim to leave room for experimentation and creativity. That's why we use a diverse range of materials in our pieces – from pearls, coral, and natural stones to beads, crystals, leather, and various jewelry alloys sourced from around the world.
The majority of our jewelry is handmade, but we also reserve a small space in our store for the most interesting pieces found from our suppliers. Our main priority is to craft jewelry that not only creates intriguing accents but is also suitable for all occasions and remains relevant for a long time. That is why our collection is based on timeless must-haves, while bolder and brighter pieces are released in seasonal limited editions.
