Privacy policy

Last updated: January 2026

This Privacy Policy describes how jewellreef.com (the “Site”, “we”, “us”, “our”), operated by Jewell Reef, business ID 3361046-2, registered in Finland, collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

1. Data Controller

For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), Jewell Reef is the data controller of your personal information.

2. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact us at contact@jewellreef.com

3. Personal Information We Collect

When you visit or interact with the Site, we collect certain information to operate our business and provide our services.

a) Device Information

    Purpose of collection:
    To load the Site accurately, ensure security, analyze usage, improve performance, and display personalized advertising where permitted.

    Source of collection:
    Collected automatically through cookies, log files, web beacons, tags, or pixels.

    Personal information collected:
    Web browser type and version, IP address, time zone, cookie data, pages or products viewed, referring URLs, and interaction data.

    Disclosure:
    Shared with service providers such as Shopify, analytics providers, and advertising platforms (including Google and Meta), acting as data processors.

    b) Order and Account Information

    Purpose of collection:
    To process purchases, manage payments, arrange shipping, communicate with you, issue invoices and confirmations, prevent fraud, and — where permitted — provide marketing communications.

    Source of collection:
    Collected directly from you.

    Personal information collected:
    Name, billing and shipping address, email address, phone number, payment details (processed securely by payment providers), and order history.

    Disclosure:
    Shared with e-commerce, payment, logistics, marketing, and customer communication service providers, including Shopify, payment gateways, logistics partners, and email marketing platforms.

    4. How We Use Personal Information

    We use your personal information to:

    • operate and maintain the Site;

    • process orders and payments;

    • ship products and manage returns;

    • communicate with you regarding your orders or inquiries;

    • detect and prevent fraud or security issues;

    • send marketing communications where permitted by law;

    • improve our products, services, and customer experience.

    5. Lawful Basis for Processing (EEA)

    If you are located in the European Economic Area (EEA), we process your personal information based on one or more of the following lawful grounds:

    • your consent;

    • performance of a contract;

    • compliance with legal obligations;

    • protection of vital interests;

    • tasks carried out in the public interest;

    • our legitimate interests, provided these do not override your fundamental rights and freedoms.

    6. International Data Transfers

    Your personal information may be transferred to and processed in countries outside the European Economic Area, including Canada and the United States.

    Where such transfers occur, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission or other lawful transfer mechanisms, in accordance with applicable data protection laws.

    7. Cookies and Tracking Technologies

    We use cookies and similar technologies to operate the Site, analyze traffic, personalize content, and support advertising activities.

    Cookie Consent

    Where required by applicable law, we use a cookie consent tool that allows you to accept or reject non-essential cookies, including analytics and advertising cookies, before they are placed on your device. You may change your preferences at any time through the cookie settings available on the Site.

    Most browsers automatically accept cookies, but you can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site.

    8. Automated Decision-Making

    We do not engage in fully automated decision-making that produces legal or similarly significant effects on individuals.

    Our service providers, including Shopify, may use limited automated processes for fraud prevention purposes, such as temporary IP or payment method blocking. These measures do not have legal or significant effects on you.

    9. Data Retention

    We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, and reporting obligations.

    10. Your Rights

    a) EEA / GDPR Rights

    If you are located in the EEA, you have the right to:

    • access the personal information we hold about you;

    • request correction or updating of inaccurate data;

    • request erasure of your personal information;

    • restrict or object to certain processing activities;

    • request data portability.

    To exercise these rights, please contact us using the details above.

    b) U.S. State Privacy Rights

    If you are a resident of certain U.S. states (including California), you may have additional rights regarding your personal information, such as the right to access, delete, or opt out of certain data uses.

    To exercise these rights, please contact us using the contact details above. We will respond in accordance with applicable law.

    11. Do Not Track

    Please note that there is no consistent industry standard for responding to “Do Not Track” signals. As such, we do not alter our data collection practices when such signals are detected.

    12. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated version will be posted on the Site with a revised “Last updated” date.

    13. Complaints

    If you have concerns about our handling of your personal information, please contact us first so we can address your complaint.

    If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.